Ecotourism, as a tourism market segment, is very competitive and must offer products compatible with the demands of the ecotourist. It is known that a portion of these tourists have high environmental awareness and seek unique experiences that conserve environmental, historical and cultural resources, and that involve the community, thus contributing to increase the expectations that this activity is really related to the sustainable development of various localities and regions.

The ecotourists visit the localities to interact with the environments based on the information previously obtained, especially from the communication media. It is interesting to observe that the quality of the information and activities experienced by the ecotourist in the natural areas, allows to increase his satisfaction and the possibilities of divulgation and return in the destination of Ecotourism.

This type of consumer, in general, cares about the quality of services and equipment, with the uniqueness and authenticity of the experience, and with the state of conservation of the environment.

According to the research of Adventure Tourist and Ecotourism Profile in Brazil – 2009, which aimed to know the current and potential profile of the consumer segments, it is possible to know some information to better understand the profile of the tourist of this segment.

When describing the role of travel in their lives, the interviewees revealed three levels of involvement with nature, as follows

– Nature as something admirable, untouchable, a kind of sanctuary, with emphasis on observation;

– Nature as dynamic, full of good surprises, with which one is willing to interact;

– Nature, activities, observations, tourists and communities forming a dynamic whole, highlighting a higher level of development.

As for the meaning of the trip, two were highlighted. In both cases, the trip is the way found by the interviewees to satisfy those needs that are stronger in their lives. These are:

– Escape from the day to day, whether urban or not, from the rush, work, stress and violence, in search of rest, which can be obtained in two ways:

From idleness, i.e., not doing anything at all;

From doing some activity different from the daily ones, such as, for example, practicing activities outside the urban environment.

– Recovery of life, of pleasure. This is materialized in the return to the origins, to childhood.

Since traveling is the main way to meet the need to escape and rescue, tourism seems to be seen as the place to feel like a man, to feel like someone, and not like money. This is related to the vision of the present time, as individuals feel, in general, the dehumanization of relationships. Moreover, it is related to what some authors call the fulfillment of self-development or self-knowledge needs. Individuals seek to know themselves on trips, which are also a rescue of who the person is.

Understanding what tourists seek is paramount to the development of a tourism product.


What’s possible in a week? If you dedicated seven days to the achievement of one goal, how ambitious could you make this goal? These were the questions that the multilingual twins Katy and Sara posed themselves when they determined to learn English in one week, to prove that it can be done and anyone can do it with the right methods.

They would attempt to liberate themselves from the distractions and responsibilities of modern-day life in order to cram eight hours of study time and I was observing some of the world’s most capable language learners at work.


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